I’m currently working on becoming a portfolio entrepreneur. I help startups and businesses with advice on how to position themselves for growth, by sharing some of my prior experiences at Airwallex, Seek and my own startups.
I started my journey as a small business owner, creating Australia’s first student-run high school lecturing company, Connect Education (it’s still around today!).
I then moved into management consulting at Kearney to learn how ‘the real world’ works. The decision to leave ‘being my own boss’ was driven primarily by the desire to understand how large corporations operate. I had very limited exposure to the breadth of business challenges that exist in the world, and working in an education company only exposed me to a small subset of problems.
After my stint in corporate consulting, I decided to take a risk again to start my own business – an ice cream shop called Scroll Ice Cream which was popular on Instagram for a couple of years. I then moved into restaurants and started Poked, a Hawaiian poke bowl chain.
Hospitality is a tough business; very low margins, high competition, and it’s difficult to build a defensible moat. It was then I realised I wanted to build businesses with more interesting upside, and so I took the plunge and started my tech journey at Seek to learn about digital products and marketplaces.
From there, I joined Airwallex as employee #3 in the commercial team, and helped scale the business over three years.
I wanted to optimise for learning. I make most of my career decisions based on how much I think I’m going to learn from the role or opportunity. I had confidence that Airwallex had a good product, the team was strong and it had a compelling mission. But I also knew that coming in early, I’d be exposed to a range of problems and a breadth of learning that is hard to find in other roles.
I loved my three years at Airwallex. I loved the people, the problems we solved, our clients, our mission. It was tough to walk away. But I also realised over time that I am most comfortable and excited by early stage problems - the zero to one journey. Airwallex had moved from startup, to scale up, to a fairly large, pre-IPO tech business. I was eager to jump into something new again.
I was the Head of Growth at Airwallex, looking after our P&L for the ANZ region. I managed our marketing, sales, partnerships and strategy teams. We were tasked with growing our brand presence in the ANZ region.
The complex global nature of the company. Airwallex is truly global: customers, product, team . That meant any change we made in Australia or tweaks to the product required a lot of thought. How would this impact our regulatory responsibilities? How does this help or hinder different regions? That often meant our speed wasn’t as fast as it could be in other industries.
Scaling Luuna as Mexico´s top sleep challenger and establishing ZeBrands as LATAM´s leading next-gen retail brand house
Solving customer problems and rolling out the best features.
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